“Pork and Char-Broil are the perfect partners during grilling season, and the pork samples we give out while on tour are always a hit with consumers,” says Courtney Warren, a spokesperson for Char-Broil’s Mobile Marketing Tour.
During the 33-week long tour, which runs from April 11 to November 27, the Char-Broil Infrared Tour will be stopping at cities throughout the South, Midwest and Northeast. The tour also reaches millions of consumers at large-scale festivals across the United States, including barbecue events, NASCAR races, state fairs, and collegiate and professional sporting events.
“We focus on the juicy results that you can get from grilling pork on our Infrared grills, and we showcase the number of ways that pork can be prepared,” says Warren, who notes that the Char-Broil crew samples pork loins and boneless chops during the tour. They also encourage consumers to visit the Pork Checkoff’s PorkBeInspired.com site to find plenty of delicious pork recipes, along with great grilling tips.
“With Pork’s new brand campaign, we will certainly be messaging the new Pork® Be inspired identity,” Warren adds.