The Pork Checkoff is serving up a new “eat lean for less” message for consumers who have ditched their New Year’s resolutions and are finding it difficult to stick with a new, healthy regime.
“In Domestic Marketing, we’ve divided 2010 into five distinct marketing promotions, and we’re promoting the ‘eat lean for less’ theme through February,” says Pamela Johnson, director of consumer communications for the Pork Checkoff. “We’re reminding people that lean, versatile pork is not only perfect for the waistline, but it’s good for the wallet, too.”
The Pork Checkoff is integrating the “eat lean for less” theme through the Pork Information Bureau public relations program, pork retail promotions and advertising. The budget-and-health message is appearing in advertisements online, including Allrecipes.com and WeightWatchers.com, along with print ads in national magazines ranging from Cooking Light to Every Day with Rachael Ray.
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