‘Food Inc. – A Nebraska Point of View’

By NET Television

“Food Inc.,” examining American food, its production and sales, has its Nebraska broadcast premiere on the PBS series “POV” on Wednesday, April 21, at 7 p.m. CT on NET1 and in high-definition on NET-HD.

At the conclusion of the program, NET will broadcast “Food Inc. – A Nebraska Point of View,” providing an opportunity for Nebraska food producers to express their opinions about the film and its issues it raises.

The entire primetime event will be hosted by NET General Manager Rod Bates, who will open the broadcast with a brief interview with Greg Ibach, Director of the Nebraska Department of Agriculture.

“POV” – derived from the film term “point of view” – is a PBS’ showcase for award-winning documentaries with a specific viewpoint. The broadcast “Food Inc” marks the beginning of the 23rd season of “POV,” television’s longest-running independent documentary series, which serves as a public forum for unique perspectives rarely explored in mainstream media.

The producers of “Food Inc” – which was nominated for a 2010 Academy Award in the Best Feature Documentary category – ask the question: “How much do we know about the food we buy at our local supermarkets and serve to our families?”

Producer/director Robert Kenner and investigative authors Eric Schlosser and Michael Pollan present a controversial film about the U.S food industry. They delve into issues such as what we consume, how it’s produced, who we have become as a nation and where we should go from here.

In response to filming “Food Inc.” NET has brought in guests to include Nebraska’s point of view. Guests include: Anne Burkholder, co-owner and president of Will Feed, Inc., a 3,000 head cattle feeding operation in Cozad, which produces natural and conventional beef; Bart Beattie, a Sumner farmer who grows corn, soybeans and alfalfa and also raises beef and hogs; and Terry Landes, marketing director of Prairieland Dairy in Firth, which produces “all-natural” milk and sells its product in the Lincoln area under its own label, as well as to wider markets.

Led by Bates, the discussion offers several Nebraska perspectives on the issues discussed in “Food, Inc.” According to Bates, “Our job in public television is to provide a fair and balanced platform where issues such as those addressed in ‘Food, Inc.’ and by our panel can be broadcast and debated in a public forum.”

Viewers have an opportunity to directly respond to “Food, Inc.” via the “POV” Web site at www.pbs.org/pov, where they can share their thoughts, comment on the film, and interact with the filmmakers, other viewers and “POV” staff. The Nebraska Pork Producers Association encourages viewers to comment to this post after viewing “Food, Inc.” to tell us what they thought of the film and the discussion panel.

“Food, Inc.” and “Food, Inc. – A Nebraska Point of View” can also be viewed on Friday, April 23 at 7 a.m. CT, 1 p.m. and 5:30 p.m. CT on NET1.

2 comments on “‘Food Inc. – A Nebraska Point of View’

  1. veronica says:

    I am worried that Nebraska farmers will be on the defensive after watching the documentary Food Inc. instead of admitting to factory farmng, and trying to find a solution. My hope is that after watching this documentary, Nebraskan farmers will want to go back to natural farming. As for me and my family we have made the move to grass fed beef.

  2. NPPA says:

    In case anyone was unable to watch the showing last night and won’t be able to watch it tomorrow, you can watch the entire film and panel discussion at the following link. Enjoy! And let us know what you think.


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