The We Care responsible pork initiative is a joint effort of the Pork Checkoff, through the National Pork Board, and the National Pork Producers Council, to help demonstrate that producers are accountable to established ethical principles and animal well-being practices.
The pork industry already offers numerous programs, including Pork Quality Assurance Plus® (PQA Plus®) and Transport Quality Assurance® (TQASM), to support animal well-being and maintain a safe, high-quality supply of pork.
Nebraska pork producers and others within the industry can register for PQA Plus and TQA training now at www.nepork.org. The 22 training down-linked sites are conveniently located across the state.
The We Care initiative ties everything together to help the public view the pork industry as a self-regulated business that earns the trust of others.
Other programs that producers can take part in to support the We Care responsible pork initiative include Operation Main Street, Neighbor to Neighbor and NPPC’s LEADR program.
Operation Main Street is an intensive training program for producers to help spread the message about the pork industry. Look for Operation Main Street coming to Lincoln, Neb. on July 9 and 10, 2009 at Lincoln’s Cornhusker Marriott. For further detail, contact NPPA at (888) 627-7675.