Aaron Kavan was selected for the Pork Leadership Academy, a program sponsored by the Pork Checkoff to identify and train pork industry leaders.
The 20 Pork Leadership Academy (PLA) participants were selected by their individual states and represent different production styles. The PLA program through Checkoff strives to build new leaders who will work with both consumers and other producerrs and Kavan wants to do just that.
“Through this program I hope to expand my knowledge of the pork industry and further develop my communication skills that are never more important as we move into this culture of increasing scrutiny of not only the pork industry, but animal agriculture as a whole,” Kavan said.
Within PLA, Kavan will be trained as a spokesperson who can inform the public about the accomplishments of the pork industry and communicate with producers one-on-one about issues facing the pork industry. PLA also provides leadership training as well as long-term support in preparing presentations and interviews.
“By getting a larger feel for how everyone sees or portrays the pork industry we can develop new ways of marketing to expand the consumption of pork, but also to develop new ways of defending the industry,” Kavan said.
During PLA’s first meeting at the World Pork Expo in Des Moines, Iowa, Kavan learned about Pork Checkoff investments and how to work with agriculture media as well as being better prepared for a crisis on farms. PLA participants, including Kavan, also received Pork Quality Assurance Plus (PQA Plus) training.